The retailers saw a rise in sporting goods with 108 percent as compared to 2019. Home goods grew 89 percent, and Food and Beverage rose with 80 percent growth.
Rob Garf, VP, Industry Strategy for Retail, Salesforce, says, “We expect to see these innovations remain in 2021 with holiday strategies becoming the new standard that consumers expect from their favorite retailers and brands.“
The pandemic has made shoppers shift to the world of digital commerce, innovations by Salesforce are continuously helping retailers double down on their performance. From November 1, 2020, to December 31, 2020, Salesforce customers drove more than 204 million orders by using Commerce Cloud.
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