3 common revenue pitfalls to avoid while selling on online channels
Did you know around 44% of consumers use online marketplaces as the starting point to search or purchase products?
Yes, that’s right!
Considering that the Online marketplaces offer an extensive reach and scale, this is no wonder that online shoppers browse through many channels to find their desired products at the best price.
Understandably, it is more important than ever for online sellers like Shopify merchants to make their products searchable across channels to stand out in the crowd.
The opportunity to earn good revenue across multiple channels is huge.
But if the products are not findable, eCommerce businesses can miss out on sales, which will ultimately lead to revenue loss.
So, in this blog, we have shared three common revenue pitfalls that you must avoid to be more discoverable across various channels and grow revenue.
So, here we go!
Product findability issue
According to a report, almost 30% of the products online have low findability issues. The reasons that impact low product findability can be attributed to the broken or missing links and inaccurate categorization of products.
Thanks to Shopify’s partnership with Google, Shopify merchants can be more discoverable on Google if, they counter the above-mentioned issues.
Content related issues
Issues in content also account for revenue pitfalls. Stats reveal that almost 45% of digital shoppers visit the product description page when they are making the purchase. And, almost 40% of them abandon the purchase as they encounter missing product information or inaccurate description.
So, to encourage more sales for greater revenue generation, your content should include proper titles, descriptions, ratings, images, specifications, and videos.
Poor inventory management
It annoys customers to the core to see that the products they have chosen to purchase after going through several browsing and reviews are no longer available. It is found that 30% of the products that are listed online are out of stock. This experience discourages sales and also affects customer retention.
An updated inventory is essential to keep account of the stock and display those products that are available for sale.
Wrap Up
Therefore, it is concluded that product information is the key to winning over online shoppers. For Shopify store owners, it is actually easy to keep track of their inventory to provide accurate information. All you need is to link your Shopify store to Salesforce CRM with Shopify Made Easy app. This app delivers effortless data synchronization along with concurrent inventory management in real-time.
Visit Salesforce AppExchange to install the app or, click on this link to claim your free demo today!
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