In 2023, more businesses will turn to marketplaces to fill inventory gaps and provide personalization.
Marketplaces offer a way for businesses to expand quickly into new markets and gain access to first-party customer data. With supply-chain challenges and inflation expected to continue, marketplaces can help businesses build much-needed resilience.
Marketplaces also enable businesses to quickly expand their product catalog and cross-sell products that were once outside their offerings.
Third-party sellers in diverse markets can ease supply-chain challenges and speed up delivery and fulfillment. With nearly half of the enterprise-level organizations prioritizing building a digital marketplace in the next two years, this trend is set to accelerate in 2023.