3 post-holiday sales strategy to keep the sales momentum going
The holiday season is an exciting time for eCommerce businesses. It’s a time when sales are at an all-time high, and everyone is looking to capitalize on the momentum.
But what happens after the holidays are over? How do you keep the sales going?
That’s where post holiday sales strategies come in. With the right strategies, you can keep driving more sales, even after the holiday season is over.
So, in this blog today, we will share three best post-holiday sales strategies that can help you get the most out of this time of year and keep your business growing. Take a look!
1. Start cross-selling
Cross-selling aims to increase AOV and revenue by encouraging customers to buy additional items they didn’t originally intend to purchase.
By studying the performance of your holiday sales campaigns and gathering relevant customer data – such as their behavior, demographics, psychographics, and more – you can identify which customers bought certain products from your store and then use cross-selling and upselling techniques to target them for future purchases.
This is an effective way to maximize your post-holiday sales and Salesforce CRM is a great tool to achieve that. All you need to do is -sync your Shopify store with Salesforce.
2. Introduce new loyalty program promotions
A loyalty rewards program is an excellent way for brands to reward their loyal customers and boost sales.
Offering loyalty programs after the holiday season can help increase sales activity in the short term and raise awareness of the rewards customers gain by joining, so they continue to utilize the program in the long term. By doing this, brands can drive even more loyalty program sign-ups.
3. Start a sale to sell over your excess inventory
After the holiday sale, most retailers end up with excess inventory, which is difficult to liquidate in the new year. There can be many reasons for excess inventory, such as poor demand forecasting and SKU proliferation among others.
So, if you want to prevent excess holiday inventory from becoming dead stock, you can organize a sale or a flash sale to clear off the old stock and drive sales.
The flash sale is a very short-term promotion offered by a retailer for a limited period, usually 24-72 hours including tempting discounts, free shipping, and many other additional perks.
You can use that limited time window to entice your customers to act as soon as possible, which is ideal for sluggish post-holiday sales.
In addition, flash sales also provide new customers with the opportunity to find out more about your brand and form a relationship.
We hope with these strategies, you can continue to boost sales after the holiday’s glitz is over.
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