After the holiday sale, most retailers end up with excess inventory, which is difficult to liquidate in the new year. There can be many reasons for excess inventory, such as poor demand forecasting and SKU proliferation among others.
So, if you want to prevent excess holiday inventory from becoming dead stock, you can organize a sale or a flash sale to clear off the old stock and drive sales.
The flash sale is a very short-term promotion offered by a retailer for a limited period, usually 24-72 hours including tempting discounts, free shipping, and many other additional perks.
You can use that limited time window to entice your customers to act as soon as possible, which is ideal for sluggish post-holiday sales.
In addition, flash sales also provide new customers with the opportunity to find out more about your brand and form a relationship.