The holiday Shopping season 2022 is yet to begin. But retailers have already started prepping up for the upcoming sales event.
As the eCommerce giant, Amazon, hosts Prime Day on July 12 and 13, 2022, retailers are waiting to see how the holiday season sale will shape up by taking cues from Prime Day sales.
Also, the back-to-school shopping will indicate holiday how holiday shopping will play out this year.
As the world is still grappling with inflation, price hikes, and shortages in demand and supply, businesses are speculating how much impact these current market trends will make this holiday shopping season.
So, the leading CRM giant, Salesforce, has made predictions for the upcoming shopping season based on its State of the Connected Customer Report.
So, have a look at three major predictions of Salesforce to anticipate how current trends will shape the holiday shopping season in 2022.