Nowadays, shoppers have more options to choose from when shopping online than ever before. As the selection widens, customers become increasingly picky about where they decide to spend their money. Why bother settling for a generic customer experience when other brands provide a highly customized journey before, during, and after purchase?
Personalization has been an up-and-coming trend in the eCommerce industry for quite some time.
However, with more individuals reverting to physical stores, online retailers must present something more than simply convenience or product availability in 2023. In the days of lockdowns and store-side supply issues, this may have been enough.
But in the coming year, companies will need to offer something special that can’t be found in a brick-and-mortar shop. This is where a personalized experience will make the difference