5 tips for Shopify merchants to combat the decline in Online Sales
Online Sales are plummeting for the first time in two years.
According to Salesforce Shopping Index Data, global same-site sales were down 3% YoY in the first quarter of 2022, making it the first decline in online sales after soaring growth in the last two years.
A strong pullback from online shoppers is observed as order volumes went down by 12% as compared to last year, with a slight slowdown in both traffic and customer spending.
This rebalancing was evident considering that digital sales soared 57% in 2020 and 16% in 2021. But the good news is that the digital engagement is still very high.
So, lets us discuss the factors that contribute to the waning of online sales and how Shopify merchants can wade through this dip in consumer optimism.
Why online sales are falling?
We know digital sales reached the epic levels of customer adoption during the pandemic. But as the pandemic restrictions are lifting and physical stores reopening, the long-expected rebalancing between digital and physical commerce is now seen.
Data shows that Online sales and order volumes are down all across Europe, while in the UK, online sales declined by 9%, and order volume fell by 24%.
The supply chain disruption is causing the rise in inflation, which is ultimately affecting customer spending behavior.
Apart from that, geopolitical instabilities are also reasons for the dip in consumer optimism.
Strategies to sustain growth
As Online merchants, including Shopify merchants, are facing rising inflation, declining consumer optimism, and increasing economic instability, they need a strategy that can merge the shopping experience across both digital and physical stores, enhancing the values of both the channels.
Here are five things they can do to reduce friction and improve user experience
- Engaging Digital Content- Shopify merchants can engage shoppers with inspiring content, offering convenience and driving loyalty.
- Seamless Checkout process – Providing check-out convenience with an easy process for payments can encourage customers to digital shopping. Hassle-free, less time-taking, and mobile integrated engagements can be the crowd puller for your online store.
- Improve mobile product detail pages- 71% of shopping traffic comes from mobile, yet mobile purchases came from only 60% of orderings. You can tap the potential of mobile shopping by optimizing your product page for mobile devices and making page loading faster.
- Fulfillment– Offering various fulfillment options at the Checkout while putting customers in charge of their journey will provide a great shopping experience earning customer loyalty. Also, make sure to reduce friction at Checkout with ApplePay, PayPal, and any of the Buy Now Pay Later services.
- Leverage Artificial Intelligence– Shopify merchants or online merchants should incorporate AI to reduce tap discovery via predictive product recommendations.
We hope these tips help you to increase your online sales at times of diminishing customer optimism.
And, if you still have not synced your Shopify store with Salesforce CRM, it’s the right time to do so.
Syncing your Salesforce using a Shopify made easy app will help you seize the benefits of Salesforce from a unified platform without any fuss, that too in real-time.
So wait no more, download the app from Salesforce AppExchange, and get started in a jiffy!