5 Ways to reduce bounce rate during the Black Friday sale
Ecommerce holiday campaigns revolve around strategizing and executing marketing activities to have higher conversion rates on the big sale days. So, to ensure you have good conversion rates for this holiday season sale, you must check some important metrics, such as your bounce rates for your Shopify store.
Bounce rate is basically the percentage of visitors leaving your websites seconds after landing on your homepage. Increasing bounce rate means loss of potential business.
Hence, to keep you guarded, we have brought together five smart ways to reduce your bounce rate for earning more conversions this Black Friday and Cyber Monday sale. Here we go!
Tactics to reduce Bounce rates
All the deals and promotions you chalked out will go in vain if customers turn away just seconds after they have arrived on your landing page. This means either your landing page is boring or you are not offering the right content to the right customer. Google Support says bounce rate can go higher for many reasons such as boring content, faulty implementation of tracking codes, site design, etc. We can fix bounce rates with the ways shared below.
1. Take help of Google Analytics
The first step of fixing bounce rate issues is to pinpoint the root of the problem. As we have mentioned, bounce rates can increase for many reasons, so identifying the problem area will help you determine the next course of action. Use Google Analytics to get insight into your Audience Overview report, Channels report, All Traffic report, and All Pages report. You can set event tracking data to measure user actions. The event tracking data will tell you if you need to change your page’s content or the CTA in it.
2. Site Speed performance
The loading speed of sites majorly accounts for high bounce rates. Your site should not take more than 3 seconds to load, if it does, your customers will start going away. Again, using Google Analytics you can inspect your site speed for every individual page you have. Running a website performance test before the days of the big sale will be a smart move. Also, you can deploy a Content Delivery Network and optimize images on your website for improving overall site performance.
3. Target right keywords
Develop content according to the audience using the right keywords. This will bring relevant customers to your website reducing bounce rates. Clubbing your Google Search Console with Google Analytics Account will help you find the keywords with higher Click-Through Rates. You can then select the keywords suiting your content. Also, make sure to add impressive CTAs to your content to appeal to your customers. And, do not forget to check your onsite search terms in your search bar to find the trending searches and use those keywords in your content.
4. Navigation
Navigation plays an important role in sending your customers to the right product page once they have landed on your homepage. Confusing navigation can put off your customers and increase your bounce rate. You can create interesting navigation in the following ways:
- linking similar products or articles
- putting useful links on the sidebar
- referencing archived articles in new blogs
- Adding internal links to your posts
5. Set up local pages
With Google organizing search results by location, it will be a wise idea to set up a local page to target your local customers. Getting local can bring more relevant traffic to your website slashing the bounce rates. Get your business on the map and be discoverable to your local neighborhood to invite traffic to your website for the big shopping days coming soon.
Wrap Up
To conclude, taking note of these ideas to reduce your bounce rate will help your site to stay in shape for the big sales event coming soon. Stay tuned with us for more such selling hacks in our concluding blog of this Black Friday sale series.
Also, you can choose to download our super-efficient connector app Shopify Made Easy to seamlessly connect your Shopify store with Salesforce for managing all your e-commerce entities in one single comprehensive platform. You may install the app from Salesforce AppExchange and get started with a smooth Shopify-Salesforce integration anytime!
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