It’s that time of the year again when online retailers start preparing for the two biggest shopping days of the year, Black Friday and Cyber Monday. With shoppers preferring to shop online to avoid crowds, there has been a significant increase in Black Friday sales from $7.4 billion in 2019 to $9 billion in 2020.
Hence, given the accelerating pace of e-commerce business and consumer’s inclination towards digital shopping, Black Friday this year is also expected to see a big surge in sales.
For the unversed, this year Black Friday falls on 26th November 2021.
Hence, as an online retailer, you will also need to prepare your Shopify store for driving more traffic to your site and convert them into sales.
So, here is a preparation checklist that may come in handy for you to review Black Friday sale preparations. Take a look-