Grow your Shopify store with Omnichannel marketing

Grow your Shopify store with Omnichannel marketing

Today, customers use multiple channels like the web, social media, emails, etc. across different devices to buy their chosen products.

As a result, it has become even more important for store owners to build effective marketing strategies to deliver consistent, seamless shopping experiences and gather more engagement.

Omnichannel marketing is a powerful and effective marketing strategy that enables you to deliver seamless shopping experiences across all digital channels.

As your Shopify-Salesforce integration partner bringing effective e-commerce insights for your business, we are sharing the best omnichannel marketing practices that can grow your business by leaps and bounds.

So, let’s get started!

Best practices for OmniChannel Marketing

According to a report by Salesforce, around 67% of consumers browse multiple channels and use them to complete a single purchase.

And, it is found that business channeling omnichannel strategy gains 90% higher customer retention rates than those focussing on a single-channel approach.

Therefore, it is quite beneficial for store owners to implement omnichannel marketing into their business to earn more sales.

Now, let’s take a look at the best practices for Omnichannel channel marketing outlined below-

Grow your Shopify store with Omnichannel marketing

1. Optimize your site for a mobile-friendly experience

At present, mobile eCommerce spending is $47.8 billion in the US. And this number is expected to increase more as people choose to continue shopping on mobile devices more and more.

So, digital store owners need to deliver a mobile-friendly experience to their customers if they do not want to miss sales from this huge customer segment. 

To do that, businesses will have to optimize their site for mobile devices with responsive design, faster loading speed, etc.

2. Focus on the channels your customers use

There are many channels you can use to reach out to your customers. But to keep your marketing strategy lean and less complicated, you should focus on those channels that your customers use. 

You can represent your target audience and create a buyer persona. You can also get the demographic information of customers and what channels they use. By sending out survey emails, you can collect data on your customers.

So, with the information gathered, you can have a clear picture of your targeted audience and what channels to use to pursue them.

3. Track the customer journey

A Customer’s journey is an essential factor in understanding customer behavior. Customers interact numerous times with you before completing the purchase.

Understanding every stage of this journey holds the key to optimized omnichannel marketing.

Mapping the customer journey throughout the cycle not only helps you understand customer mindset at every touchpoint but also allows you to find the gap in your omnichannel strategy. And therefore, you can modify or tweak your marketing strategy for higher conversion.

4. Provide better communication avenues for customers

As customers can’t see or feel the products in digital shopping, they often ask many questions before buying them.

So, clearing their doubts and reaching out to them in real-time is essential for gaining trust. It is also an important aspect of an omnichannel strategy. 

A report suggests that 82% of consumers say that faster response is important for sales inquiries. If a brand takes too long to respond, customers move on to another brand, and the sale is lost.

And not every customer asks questions on live chat or email. They also connect through the support desk, social media, or phone.

Therefore, businesses must deploy service software to unify their customers’ communication from different sources and deliver a seamless buying experience.

Wrap Up

So, that was all about omnichannel marketing! We hope you find the article insightful.

Also, if you haven’t integrated your Shopify store with Salesforce yet, try out our Shopify Made Easy connector for seamless Shopify-Salesforce integration in real-time. Check out our Salesforce AppExchange listing and click here to know more!

About the Author

Piyush Singhal

Co-Founder, Director | HIC Global Solutions | Salesforce Consultant | AppExchange Strategist

An outcome-oriented technology leader with a global outlook, Piyush has over 8 years of experience in Project Execution, SDLC Planning, Salesforce, CRM, Salesforce Mobile, and Force.com.... Piyush, a seasoned Salesforce professional started HIC Global Solutions in 2015 after filling senior development positions at front-running company names in the Salesforce development industry. He looks forward to challenging Salesforce development tasks, delivering novel apps for AppExchange listings, and forging global partnerships through working with passionate people.