Grow Your Shopify Store with these 5 Easy Tips

Grow Your Shopify Store with these 5 Easy Tips

Are you looking for tips that will help your Shopify store grow? You have come to the right place! Today we are going to share with you the top 5 tips that have helped Shopify store owners get success. 

So, let’s dive straight into these tips:

Make your Shopify store mobile-friendly

One tip that will help you take your eCommerce store to the path of success is this. You need to make your store mobile-friendly as a major chunk of online traffic comes from mobile devices.

Also, Did you know that in North America, mobile devices like tablets and smartphones are responsible for 60% of Internet traffic? And, Europe is not far behind. 

Hence, making your store mobile-friendly has become the need of the hour. You would lose half of your opportunities to engage and convert if your store is not mobile-friendly.

Optimize your Content

To make sure that your Shopify store succeeds, you will need to work on your content. And make sure that you indulge in Content Marketing. It is a type of marketing that would not promote a brand directly but rather stimulates interest in a brand’s products or services.

To add here, the ROI of content marketing is 8X higher than that of traditional marketing. 

So, what are the ways you can do content marketing? 

  • Video Content
  • Product Description
  • Images
  • Product Reviews and Recommendations

Adding more products to your Shopify store

So this might be the easiest tip that you have ever read online. However, it is true! If you want your Shopify store to shine bright among the other stores, you need to sell more products.

“Did you know that Jeff Bezos, Amazon’s founder, used to sell books on the website? Yes, it is true! And most of these books were sold in low volumes, but that didn’t matter. That made Amazon generate a lot of money and customers happy.”

So this might be the easiest tip that you have ever read online. However, it is true! If you want your Shopify store to shine bright among the other stores, you need to sell more products.

Shopify Store

Customer Retention

On average, 65% of your sales would come from your previous customers. Hence, this means that you will have to spend more time on retaining existing customers than acquiring new customers. 

A study by Brain & Co found that improving customer retention by 5% would increase profitability by 75%. 

So, here are some ways you can retain your customers;

  • Regular Email Communication
  • Surprise your customers
  • Improve packaging of the products 
  • Retargeting
  • Birthday Emails
  • Giveaways
  • Give buyer discounts

Integrate your Shopify store with a CRM platform

Managing Shopify store all alone is a big task as you need to manage orders, inventory, location, collections, and what not! Hence, to give your customers good customer service, you need to integrate your store with CRM software. And what’s better than the world’s number one CRM leader Salesforce?

You need to integrate your Shopify store with Salesforce to manage the customer relationship. One integrator that will help you seamlessly integrate Shopify to Salesforce is Shopify Made Easy. 

With this connector, you will be able to manage orders, drafts, collections easily. Also, it syncs your Shopify store data to Salesforce in real-time. 

The best part? It is among the top 30 apps on Salesforce AppExchange and currently available for Free. Also, the other connecting apps may cost you $10-15 every month. 

We hope that you found this article helpful. Also, if you are planning to get your hands on Shopify Made Easy, then click here. It is currently one of the most popular apps on Salesforce AppExchange. If you want us to schedule a demo for you, click here.

About the Author

Piyush Singhal

Co-Founder, Director | HIC Global Solutions | Salesforce Consultant | AppExchange Strategist

An outcome-oriented technology leader with a global outlook, Piyush has over 8 years of experience in Project Execution, SDLC Planning, Salesforce, CRM, Salesforce Mobile, and Force.com.... Piyush, a seasoned Salesforce professional started HIC Global Solutions in 2015 after filling senior development positions at front-running company names in the Salesforce development industry. He looks forward to challenging Salesforce development tasks, delivering novel apps for AppExchange listings, and forging global partnerships through working with passionate people.