How to deliver an exceptional online shopping experience to customers in 2022

How to deliver an exceptional online shopping experience to customers in 2022

Did you know around 80% of customers say connecting with companies is equally important as the products or services they receive from them?

Online shopping is gaining more pace in 2022. In such times, businesses can achieve success only by understanding customers’ expectations and delivering impactful experiences while utilizing the right set of tools. 

So, naturally, as online shopping is becoming more and more popular, businesses are looking for ways to improve their shopping experiences to have a competitive edge over others.

Hence, to help you maintain that edge, we are sharing some practical tips that you can apply in your Shopify business to provide great shopping experiences. Here they are-

Utilize customer data to know your customers

Marketers say that the majority of customer engagement is data-driven. Despite the third-party cookies crumbling, businesses, today have easy access to customer data, 

This huge data can be utilized to understand customers’ entire shopping journey, preferences, and behavior. 

You can further use these insights to segment your customers into different groups, which will enable you to pitch the right product to the right customer.

Salesforce CRM has the perfect tool for gaining information on customers and segmenting them accordingly. Shopify Salesforce integration can help utilize your Shopify customer data effectively.

How to deliver an exceptional online shopping experience to customers in 2022

Provide spectacular visual experience

In this online shopping era, it is very essential to have a visually appealing page to draw the attention of your customers. Or else, your customers may wander off. 

Make your images drive customer attention with an enticing, dynamic yet accurate representation of your products. Images also contribute to the SEO ranking of your page. 

So, providing a captivating visual experience also leads to customer engagement and encourages more sales.

Advertise your best sellers

You have got best sellers for a reason. They are bestsellers because of their quality, functionality, or trends. 

Displaying your popular products on the front page and offering suggestions to customers can get you more customers. 

Also, customers, generally, are drawn to the products that others have purchased or endorsed. So, unlock the power of suggestion and flaunt your popular products to sway more customers.

Smoothen the check out process

If you have a lengthy checkout process, then there will be an increase in abandoned carts. And, these abandoned carts will ruin your opportunities for earning customer loyalty. 

Therefore, to complete purchases and gain customer loyalty, you should make your checkout process simple. 

Make sure your customers do not have to wade through multiple pages for payments. Also, ensure the entire purchasing process is safe, easy, quick, and fuss-free.

Wrap Up

So, those were the tips from our side to help you enhance your customers’ online shopping experience.

To implement these tips, sync your Shopify store with Salesforce CRM with Shopify Made Easy app. 

This powerful app delivers effortless data synchronization with Salesforce in real-time, offering a comprehensive solution for Salesforce integration.

Wish to know more about the app? Book a demo call from Salesforce experts by clicking here.!

About the Author

Piyush Singhal

Co-Founder, Director | HIC Global Solutions | Salesforce Consultant | AppExchange Strategist

An outcome-oriented technology leader with a global outlook, Piyush has over 8 years of experience in Project Execution, SDLC Planning, Salesforce, CRM, Salesforce Mobile, and Piyush, a seasoned Salesforce professional started HIC Global Solutions in 2015 after filling senior development positions at front-running company names in the Salesforce development industry. He looks forward to challenging Salesforce development tasks, delivering novel apps for AppExchange listings, and forging global partnerships through working with passionate people.