Calculating CLV is the baseline of your customer retention strategy. Now, you must implement effective practices to increase your CLV.
Some best practices are shared below to help you maximize your CLV with the help of Salesforce CRM.
Provide Personalized Shopping experiences
Today, businesses leverage various channels to sell their products to the customer. Creating personalized buying experiences across every touchpoint is the key to keeping your existing customers interested and loyal.
Salesforce Marketing Cloud is a powerful tool to help you deliver personalized shopping experiences.
One of the best digital marketing strategy enablers, SFMC ‘s messaging engine helps businesses communicate with their customers and engage with a personalized, timely, and relevant experience.
Win Customer Trust
There are many factors that contribute to earning customer trust in your brand, such as transparency, your social and environmental endeavors, and your work culture.
Salesforce encourages businesses to maintain transparency with its Interaction Studio tool.
Salesforce recommends these practices to win buyers’ trust.
- Inform customers why you are collecting their information and how you are going to use it
- Provide options to opt-out if they want
- Ask and data only those you need
- Do not hide data collection information or bury them on privacy policies.
Fine tune your Service with the power of AI
Delivering impactful customer service is crucial for a long-lasting customer relationship with the brand.
With Salesforce’s Artificial Intelligence tool, Einstein, you can empower your service team to provide faster resolutions and encourage self-serve while adding a personal touch to it.
You can also deploy smart bots to answer basic questions and offer recommendations and knowledge base references, letting your agents focus on complex concerns.