Order Management: Why it matters and How to Do it Right

Order Management: Why it matters and How to Do it Right

For an e-commerce business, order management isn’t just about processing orders. It means streamlining their systems beyond the Buy button and helping them connect with customers to promote brand loyalty.

With today’s customers expecting seamless and personalized experiences across their ordering and fulfillment journey, e-commerce businesses need to step up every time to boost their revenue streams and identify more ways to save money while building brand loyalty.

And the with a right order management system in place, you can achieve all of this.

In this blog today, we will make an attempt to understand why order management matters so much and how to get the best out of it. Let’s start!

Why should you care about Order Management?

Buyers today expect the entire ordering process to be transparent and seamless, right from checkout to delivery. Also, they want the brand to provide hassle-free returns in case they dont like the products they received.

A good order management system can actually help you meet these expectations and increase revenue in a tight economy.

In customer-centric companies, order management systems play a vital role. An order management system oversees everything that happens after checkout, including operations, people, systems, and partnerships.
Simply put, it helps you manage orders, customer records, inventory visibility, invoicing, payments, fulfillment, and customer service from one platform.

Key steps to include in an effective order management process

Inform customers of the location and availability of products

Make sure to render accurate product availability. Do not let down your customers by notifying them of being out of stock after they had added an item to their cart. Time is money, particularly for commercial buyers, and any moment they discover the good they were looking for is unavailable, they abort shopping and leave with a bad experience. If a product is not in stock or running low, show this on the page so customers are aware.

Give flexible delivery options

Customers need adaptability in terms of delivery services– from one-hour and end-of-the-week conveyance to in-store pickup and doorstep delivery. By showing the options you give on each item page, you enable your buyers to know what you offer before checking out.

Keep them informed about returns and self-service order status

You should enable your Customers to track their orders and receive updates through text or email and allow them to make alterations to their shipping details. Returns should also be self-managed, allowing customers to generate return labels and select a preferred method and location for the return. This provides them with a sense of control over their experience and reduces the costs associated with customer service and support. Every self-managed option you provide translates to fewer support calls and increased profits.

Wrap up

Summing up, by doing order management right, you can transform your customer experience and increase revenues too. Also, by using the Shopify Made Easy app, you can connect your Shopify store with Salesforce in real time. Click here to know more!

About the Author

Piyush Singhal

Co-Founder, Director | HIC Global Solutions | Salesforce Consultant | AppExchange Strategist

An outcome-oriented technology leader with a global outlook, Piyush has over 8 years of experience in Project Execution, SDLC Planning, Salesforce, CRM, Salesforce Mobile, and Force.com.... Piyush, a seasoned Salesforce professional started HIC Global Solutions in 2015 after filling senior development positions at front-running company names in the Salesforce development industry. He looks forward to challenging Salesforce development tasks, delivering novel apps for AppExchange listings, and forging global partnerships through working with passionate people.