Payment, though the last step of check out process is an integral part of the eCommerce business. A seamless check-out experience is essential to reduce abandoned carts and keep your customers returning.
In the wake of using ever-evolving technologies like AI and automation, today’s customers enjoy the most personalized and streamlined shopping experiences. But customers expect convenience at every step of their journey, especially checkout. A cumbersome checkout process or a lack of preferred payment methods can drive customers away.
To ensure that doesn’t happen to your Shopify store, here are ways to redefine your payment strategy to win back abandoned carts and increase conversion rates. Check them out!