Based on its researches and surveys, Salesforce predicts that very much like the previous year,

this season will again witness digital shopping going beyond cyber weeks.

Last year, shoppers turned in for early shopping to avoid inventory challenges and also preferred to shop online till the end to check store inventory and coordinate their store pick-ups. 

This year the trend seems to remain the same. 

So, Salesforce suggests three critical windows that online retailers should plan for this year-

• July and August  – As most of the schools and offices around the world are reopening after a long time, people will throng in stores to buy clothes and other essential things. The window frame of these months will mark the beginning of the holiday season sale.

• Early November – As we have mentioned earlier, the rising price of goods and inventory scarcity will yet again make people come out for early holiday shopping this year. This is a crucial time frame for online retailers to set the cash registers ringing.

• Late December – The customer-friendly options such as BOPIS(Buying Online/Pickup store) and Curbside delivery wins the game for Online Retailers.

Last year, the last five days before Christmas generated a 54% growth of business for the online retailers who offered curbside, drive-through, and in-store pickup facilities. In the event of inventory and last-mile delivery challenges continuing in 2021, Salesforce predicts that end-of-the-season sales will benefit online retailers this year too.