Announcing the Shopify collaboration with Twitter, Shopify also has unveiled more than 100 new tools for its merchants.
In a current market scenario where businesses are trying to move from ‘direct to consumer‘ to ‘connect to consumer’, it becomes easier for people to shop from social media platforms and pay through their phones.
Glen Coates, Shopify’s vice-president of products was quoted as saying,
“At the beginning of the direct-to-consumer revolution 10 (to) 15 years ago, it was enough to just make it easy to buy online and complete the transaction, but today, things have changed, and just getting the transaction is no longer enough. It is absolutely essential for a commerce business in 2022 to build those lifelong connections, lifelong fans, and deep relationships with their customers in order to make the business work, frankly.”
So, with this Twitter partnership and new enhancements, Shopify wants to facilitate those relations with an improved shopping experience on social media platforms.
