The digital shopping trend is here to stay:
Despite many retail outlets opening up for in-store purchases, shoppers are still preferring purchasing online. With various personalized and easier shopping options provided by retailers, buyers like to complete purchases sitting right from their homes.
Shoppers prefer independent retailers and local favorites:
This sale season, there has been a shift towards independent retailers to support local businesses, thanks to Covid-19. People have sided with independent retailers this holiday season, giving a boost in sales to Shopify merchants.
Offering fulfillment options attracted shoppers:
We have mentioned in our previous blogs featuring in the Holiday sale season series that last-mile delivery and better fulfillment services attract customers to purchase goods from your store. And this was evident in 2021 BFCM sales. Alternate fulfillment options including, local delivery services brought more sales.
Mobile dominates desktop purchasing:
Like last year, this holiday season also 71% of purchases were made from mobile devices. So, clearly mobile is still the king for online purchases.