Tap into Augmented Reality to boost your Shopify sales in 2022 and beyond
The pandemic has pushed online commerce into a realm where brands are experimenting with new and improved technology to attract customers and grow sales.
One such experiment is the use of Augmented Reality (AR), which enables the customers to access the 3D rendering of a product to analyze the better fitment of the product before they make the purchase.
The ability to view products in 3D can really boost the conversion rates of your Shopify store.
In this blog today, let’s understand what factors are driving the use of AR, and how to boost your Shopify sales with it. So, let’s get started!
What's driving the AR usage
It can be said, without a doubt, that the changing shopping habits along with the emergence of new technology is pushing the AR trend.
Earlier, customers would visit physical stores for shopping, where they could get up close and personal with the products and check their fitment before buying them.
With the pandemic popularising online shopping, customers do not have the choice to check products for the actual use case.
This gap here is filled by Augmented Reality.
The AR technology enables customers to view the products in 3D so that they can evaluate the product fitment before purchasing. Thus, by using AR technology in your business, you can deliver great experiences, which in turn, will increase your sales figures.
How AR is helping online Businesses
According to a report published on Shopify Plus, 65% of visitors are more likely to buy products after interacting with the products in 3D.
AR is used not only to increase conversions but also serves as a practical tool to help customers choose products that would fit their lifestyle accurately. This, in a way, also reduces the return rate of stores.
Brands that added AR in their online stores have witnessed
- Increase in conversion rate by 40%
- A rise in cart conversion rate by 3%
- Decreased return rate by 5%
Hence, increased conversion rates with reduced return rates make AR the winning trend for businesses.
While this technology may seem nascent, the tools to add AR experiences to your store are already available.
Hence, With AR, Shopify stores can drive sales and boost ROI in 2022, and years beyond.
Also, to manage all your business complex processes efficiently in one platform, it is imperative to integrate your store with Salesforce CRM with the Shopify Made Easy app. So, Install the app from Salesforce AppExchange and get up and running in no time!