The Shopify Winter ’23 Edition: New Releases and Updates

One of the most exciting new releases is the new functionality of Shop that gives merchants the tools they need to implement out-of-the-box mobile strategies. Here are the new features-

• The Shop Mini software development kit to build for mobile commerce

Shopify is making it easier than ever for developers to create innovative in-app shopping experiences with the new Shop Mini software development kit (SDK).

With this SDK, developers can easily extend their Shopify app functionality to Shop, unlocking the full potential of mobile commerce. Its is available or early access now.

• Customizations for optimizing Shop store

Merchants can now modify their Shop Store with features like product collections, hot sellers, reviews, and branding, in addition to partner features such as the new Shop Minis to stimulate higher customer involvement in-app.

• New customer acquisition strategy for merchants with Shop Cash Campaigns

Customers gain Shop Cash for using Shop Pay and now with Shop Cash campaigns, Shopify Plus merchants can target these buyers with exclusive deals.

Merchants only pay when a customer is obtained and the cost-per-acquisition (CPA) never exceeds their set parameters. Early access of Shop Cash campaigns has seen a 43% growth in new customers.

• New Shop-powered Sign-in features for the online store

This cutting-edge feature enables merchants to identify high-value shoppers early in the purchase journey, and streamlines the checkout process with Shop app and Shop Pay – increasing conversion by 8%. They can take advantage of Shop’s other features like Passkeys, Follow on Shop and Lead capture on Shop to boost conversion even more!

• One-page checkout experience by default

Shopify’s Checkout is upping the ante. It now features a one-page checkout experience optimized with Shop Pay learnings.

Any app customizations are automatically compatible, making for a fast and effective checkout process with higher conversion rates.