Did you know that the average global cart abandonment rate is a depressing 69.7%?
And making it worse is the fact that these numbers soar during the holiday season, the time when a store ought to make the most sales.
There are multiple reasons behind customers leaving abandoned carts, like high added costs, long shipping time, and long check-out process being the top ones.
The good news, however, is that it is possible to reduce and recover these carts by identifying the reason behind customers behaving as such and implementing strategies to reduce the number of abandoned carts.