An e-commerce CRM is a bit different from a traditional CRM. Generally, A CRM stores relevant data about your customers giving you an overview of your business operations and helping you identify and focus on possible sales opportunities.
An eCommerce CRM, on the other hand, is designed specially to help eCommerce businesses manage customer’s shopping behavior, contact information, and other analytics.
For example, Salesforce Commerce Cloud is a cloud-based eCommerce solution that offers world-class features and functionalities to help businesses drive customer engagement.