Introduction

Shopify Made Easy is a brand asset of HIC Global Solutions. It is an integration app that connects Shopify storefronts with Salesforce CRM.

As the brand Shopify Made Easy uses the Shopify name in the logo, some guidelines are laid to comply with Shopify brand usage and to correctly use Shopify Made Easy’s logo for design and co-branding purposes.

Please be understood that by using our brand assets, you indicate your acceptance of our Trademark Usage Guidelines, and any violation of these guidelines will result in the termination of your permission to use our brand assets.

Brand Identity Guide

thank you for reviewing the document

The guidelines in it will help us maintain graphic and message continuity, protect our logo assets, and build powerful, relevant messaging across a variety of platforms when used appropriately.

why is this necessary ?

Proprietary logos, approved typefaces, the visuals we choose, and the words we use — every part of our brand is an important part of our whole brand. That’s why it’s extremely important that we use each very carefully. 

Following the guidelines and rules in this style guide will help us speak with a single, influential voice to generate bold, engaging communications, build strong bonds with our audiences, and protect our brand for years to come.

Brand Voice

Shopify Made Easy, with its purpose of making data-syncing seamless between the eCommerce platform and the CRM,  has a clear Brand Voice that is

  • Honest
  • Transparent
  • Courteous
  • Professional
  • Helpful
We convey genuine information by keeping our Brand Tone
  • Respectful
  • Friendly
  • Informative

while maintaining integrity, equality and avoiding any exaggeration or misinterpretation.

Brand Logo Types

The Shopify Made Easy logo comprises our brand name and the tagline set in Montserrat. We prefer using our primary logo in most instances. 

Please follow the instructions in the guide for the correct usage of our logo.

Primary Logo
Alternate Logo
Co-Branding

Partnering with a third party may require us to use a co-branded logo. The logo is composed of three elements: our primary brand logo, a dividing line or “| or +”, and a third-party logo. It is important that the logos are equal in size.

Please note that we allow third parties to use our logo only after specific permissions.

Guidelines
Clear Space
Everyone likes a little personal space. Our logo does too. Make sure it can breathe by reserving clear space equal to the height of the “S” on all sides.
Minimum Size
Don’t make people squint. In digital applications, our logo should be at least 110 pixels wide. In print, it should be at least 1.2 inches (3 centimeters) wide.
Logo Primary Color
  • HEX: #6ec995
  • RGB: R 110 G 201 B 149
  • HSL: H 146 S 45 L 72
  • CMYK: C 72% M 0% Y 59% K 0%
Logo Secondary Color
  • HEX: #000
  • RGB: R 0 G 0 B 0
  • HSL: H 0 S 0 L 0
  • CMYK: C 75% M 68% Y 67% K 90%
Brand Typeface
Primary Typefaces:
Aa
Montserrat, sans-serif
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
(.,:;?!@#$%^&*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
(.,:;?!@#$%^&*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
(.,:;?!@#$%^&*) 0123456789
Secondary Typefaces:
Aa
Open Sans,
sans-serif
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
(.,:;?!@#$%^&*) 0123456789
Brand Color Palette
Primary Color:
Hex: #27ae60

RGB: 39, 174, 96

CMYK: C 78%, M 3%, Y 85%,
K 0%
Tertiary Gradients:
Hex: #8bb546




Hex: #5f8b30
Hex: #025959




Hex: #02994d
Secondary Colors:
Hex: #025959

RGB: 2, 89, 89

CMYK: C 91%, M 46%,
Y 58%, K 30%
Hex: #0e0a3c

RGB: 14, 10, 60

CMYK: C 100%, M 98%,
Y 40%, K 53%
Hex: #7ea93f

RGB: 126, 169, 63

CMYK: C 57%, M 15%, Y 100%, K 1%
Hex: #f5b44b

RGB: 245, 180, 75

CMYK: C 3%, M 32%, Y 81%,
K 0%
Tertiary Gradients:
Hex: #8bb546




Hex: #5f8b30
Hex: #025959




Hex: #02994d
General Advisories
Dos
  • Always use the typeface mentioned in the guide
  • Ensure there is some spacing between the words
  • Keep the color palette the same as in the brand guide
  • In case of a partnership, leave adequate space between the logos and separate them with a dividing line or a +
Don'ts
  • Please do not re-create the logo
  • Overprint or obstruct any part of the logo
  • Add any kind of special effects to the logo
  • Distribute or otherwise make available our logos, marks, or assets
  • Use old versions or any other marks or logos to represent our brand
  • Do not modify or stretch the logo