Introduction
Shopify Made Easy is a brand asset of HIC Global Solutions. It is an integration app that connects Shopify storefronts with Salesforce CRM.
As the brand Shopify Made Easy uses the Shopify name in the logo, some guidelines are laid to comply with Shopify brand usage and to correctly use Shopify Made Easy’s logo for design and co-branding purposes.
Please be understood that by using our brand assets, you indicate your acceptance of our Trademark Usage Guidelines, and any violation of these guidelines will result in the termination of your permission to use our brand assets.
Brand Identity Guide
thank you for reviewing the document
why is this necessary ?
Proprietary logos, approved typefaces, the visuals we choose, and the words we use — every part of our brand is an important part of our whole brand. That’s why it’s extremely important that we use each very carefully.
Following the guidelines and rules in this style guide will help us speak with a single, influential voice to generate bold, engaging communications, build strong bonds with our audiences, and protect our brand for years to come.
Brand Voice
Shopify Made Easy, with its purpose of making data-syncing seamless between the eCommerce platform and the CRM, has a clear Brand Voice that is
- Honest
- Transparent
- Courteous
- Professional
- Helpful
- Respectful
- Friendly
- Informative
while maintaining integrity, equality and avoiding any exaggeration or misinterpretation.
Brand Logo Types
The Shopify Made Easy logo comprises our brand name and the tagline set in Montserrat. We prefer using our primary logo in most instances.
Please follow the instructions in the guide for the correct usage of our logo.
- Correct Way to Use SME Logo
Primary Logo
Alternate Logo
- Incorrect Way
Co-Branding
Partnering with a third party may require us to use a co-branded logo. The logo is composed of three elements: our primary brand logo, a dividing line or “| or +”, and a third-party logo. It is important that the logos are equal in size.
Please note that we allow third parties to use our logo only after specific permissions.
Guidelines
Clear Space
Minimum Size
Logo Primary Color
- HEX: #6ec995
- RGB: R 110 G 201 B 149
- HSL: H 146 S 45 L 72
- CMYK: C 72% M 0% Y 59% K 0%
Logo Secondary Color
- HEX: #000
- RGB: R 0 G 0 B 0
- HSL: H 0 S 0 L 0
- CMYK: C 75% M 68% Y 67% K 90%
Brand Typeface
Primary Typefaces:
Aa
Montserrat, sans-serif
(.,:;?!@#$%^&*) 0123456789
(.,:;?!@#$%^&*) 0123456789
(.,:;?!@#$%^&*) 0123456789
Secondary Typefaces:
Aa
Open Sans,
sans-serif
(.,:;?!@#$%^&*) 0123456789
Brand Color Palette
Primary Color:
Hex: #27ae60
RGB: 39, 174, 96
CMYK: C 78%, M 3%, Y 85%,
K 0%
Tertiary Gradients:
Hex: #8bb546
Hex: #5f8b30
Hex: #025959
Hex: #02994d
Secondary Colors:
Hex: #025959
RGB: 2, 89, 89
CMYK: C 91%, M 46%,
Y 58%, K 30%
Hex: #0e0a3c
RGB: 14, 10, 60
CMYK: C 100%, M 98%,
Y 40%, K 53%
Hex: #7ea93f
RGB: 126, 169, 63
CMYK: C 57%, M 15%, Y 100%, K 1%
Hex: #f5b44b
RGB: 245, 180, 75
CMYK: C 3%, M 32%, Y 81%,
K 0%
Tertiary Gradients:
Hex: #8bb546
Hex: #5f8b30
Hex: #025959
Hex: #02994d
General Advisories
Dos
- Always use the typeface mentioned in the guide
- Ensure there is some spacing between the words
- Keep the color palette the same as in the brand guide
- In case of a partnership, leave adequate space between the logos and separate them with a dividing line or a +
Don'ts
- Please do not re-create the logo
- Overprint or obstruct any part of the logo
- Add any kind of special effects to the logo
- Distribute or otherwise make available our logos, marks, or assets
- Use old versions or any other marks or logos to represent our brand
- Do not modify or stretch the logo
